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(Re)branding | Packaging | Graphic Design
SCARF BAG
PRODUCT DESIGN + PACKAGING DESIGN + PHOTOGRAPHY
Inspired by Japanese traditional fabric Furoshiki, I designed a new product "Scarf Bag", which can be transformed into many different accessories by simple knotting and folding, including a bag, scarf, top, headband, and more. Designed 5 patterns for the debut collection and shot product/lifestyle images.
Created a booklet with attractive, easy-to-follow illustrated instructions on how to use the Scarf Bag, to accompany the product.





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